Describe how you developed researched and planning skills for media production and evaluate. how these skills contributed to creative decision making. refer to a range of examples in your answer to show how these skills developed over the time.
DigiPack
Poster
Strengths
- There is a clear star persona
- Clear house style-Red and White which is associated with the candy cane which links to the album name candy.
- Effective typography of the logo
- Excellent use of colour
- Like the use of the typography on the CD
- The idea of the songs in the gap of the candy strips in the tracklist at the back
- The front cover looks very bold and and it stands out
- The album and Poster represents a clear genre
- There is a clear link to the music video
- There is a clear colour theme and a clear star persona
- The typography is good
- It is very clear and follows theme
- Enticing and good pictures
Improvements Offerred
- Its abit simplistic-lots of blank space between panels
- The logo and band name needs to be positioned differently and represented more (The text of name needs to be more larger)
- The empty space needs to be filled
- Band name on the cover looks out of place
- Too much white
- Not a conventional CD cover ie barcode, record label
- Fonts are too plain
- The third panel needs to have a better resolution and needs to be abit more bigger
- The title needs to be bigger and typography looks plain
- Some panels look spacious could add texture and drop the spacity
Poster idea 3
Looking at the last two designs i drew, i can see that they look similar in appearance so i have decided to create another design which has a different composition, image and colour to the other two.
the colour of the the main poster will either be black or white. black; because it will show the rock element and portray the genre of their music more then any other colour as the connotes the dark sort of mysterious element that rock music have.
white; because it simple nd plain which means that it the only thing that will be catching the targets audiences eye would be the star, the artists/the band. furthermore the white also connotes pure innocent ange
lic, which could connote the the three members of the band are like that.
behind the girls is a big circle which
is suppose to represent candy. i chose to do this because it helps illustrate and amplify the name of the album which automatically catch/ appeal to the audience. the bubblegum also represents that pop element that the song has; and because our target audience is both male and female i have decided to add bright, vibrant colours to attract the female side. the band members already appeal to the male audience and the girls are dressed in a way that they will be attracted to them.
the girls have been positioned clearly in seductive way compared to the other to designs that i have done. the composition is meant to connote hat the girls are people who like to have fun, are down to earth etc.
the typography i have tried to use is more like a handwriting font. i chose this because it looks more down to earth and simple which signifies the band members personality.
Overall i have tried to link everything with each other to give both that appeal to females and males. i have also tried to cross media promote through looking at the colours that the members where and the colours that have been used in the video, to the text/ font style that we are thinking of using in the digi pack.
poster design 2
this poster is portraying more of the rock element then the pop of the bands genre. in comparison the poster 3. the background is the stripy element taken from the video which is cross media promotion. To make it slightly different from each other i have decided
change the colour from white and red to black and red as it will show the rock and pop elements of the bands music genre. The girls are positioned yet again in a seductive way in order to attract the male gender of our audience. personally i don't like the positioning of this image however as a group we have decided to see how it will look if is was to be put together.
Audience FeedBack-First Draft
Best Things
-Good use of props
-Bears coming out of phone
-Mad/Crazy Bit which we think they are talking about the straight jacket scene
-The istopmotion
-They believe animation is effective
-Storyline part to the video
-Bears Coming out of phone
-The sweets moving
-Good concepts of sweet
-Bears coming out of the phone
-They liked the different Mise en Scene
-Mise en Scene is goog overall
-The effect at the Bridge and istopmotion
-Excellent istopmotion and that we had a clear narration
-That we had some good cinematography mainly the beauty shots
Worst Things
-no enthusiastic from the band when performing
-Stiff Performance
-Performance of singer
-Energy level of performance low
-Dont see her lick lollipop
-The ending of the guitar too long
-That they need to see text of candy
-That we needed the change the last shots of the video
- Alot of smiling during performance which made it look unprofessional and that they weren't concentrating.