We didn't just choose one idea we are using different parts from each group members idea to create a final idea. We decide to use different parts of each idea because everyone of our idea we have both strengths and weakness, so we use the parts of each idea that are good to come up with a better idea. Due to the title of the song Candy we are still going with the candy theme and a few animations. Most of the video will mainly be performance and conceptual which will cut between the narrative part of the video( the narrative part will be shown each time the music tempo slows) where we have also introduced a scene where we would be using intertextuality from Britney Spear's 'Hit Me Baby One More Time'. The narration will be about the girl meets boy where it will continue to show the obsession of her love through the different scene

Content
The video will start with the intertextuality part to Britney Spears video where we have an character in a class room waiting where she will be tapping her foot like in the Britney Video.
To make this scene post modern instead of just sitting and tapping we will have the character doodling where she draws a Twirl which will be represented in animations. This will be shown in various shots where we denote a mice eye view of the tapping of the feet which will then cut to a mid shot of girl tapping a pencil. From here we have a transition to a POV of the girl looking at the clock then a cut to a over the shoulder shot of her doodling sketches of a boy. We are then shown a POV of the sketches where she will be flicking the sketches which will be in animation. While she is doing this she starts to blow a bubble, after placing the book on a desk we denote a close up of the boy popping the bubble. We then go back to a POV from the girls perspective looking at the boy. We then cut to a shot of the guitarist from the actual band strumming the strings of the guitar, then back to a POV but from the boy perspective looking at the girl. From here we are shown various shots of the band performing (from close ups of each member to long shot of the whole band).

Here we cut to a narrative part where the girl is looking at the year book and drawing heart around the pic where her phone rings we denote a POV of who is calling (Candy and a pic of the gummy bear) she looks back to the book and sees pic of gummy bears. An high angle is shown of gummy bears coming out of the phone marching out of the room into the performance (this will be done using a graphic match). We go back to a scene where she seems to be licking the boy's face (the camera), then back to the bed scene where she is in a straight jacket with candies around her from an high angle to make her seem vulnerable. This scene will represent the part of the lyrics where singer is saying "give me give me give me some candy". The video will end with the performance of the band

In the performance we will also have gummy bears marching towards the band while they are performing. We will also have shots where each band member is dominating their own shot which will be represented through close ups. It was decided that the star persona remains the same as we all had similar look to what we wanted the artist to be represented. Overall we have three different locations that will be represented through the video. these locations are a performing stage to represent the performing aspect to the video, a bed room and a class room to represent the narrative and conceptual aspect to the video.

We have amplified the performance part of the video as instead of just performance we will be having activities around the band such as the gummy bears marching to them and the gummy bears on them. The only thing we have challenge is the genre as we are mixing elements of the two genre's together.

The genre of the song remains the same (soft/pop rock). We will represent this through mise en scene. this will be done through location where performing on stage will represent the rock part of the genre as it is conforming to the conventions of the rock genre, Props will also represents the rock genre as we will be having guitars and drums which are typical of a rock video. The other side of the genre will be represented through the costume where the bright colors will conform to a typical pop video.

The primary target audience is from the age group is age 13-21 who are predominately white and from the female gender. We choose our audience due to the type of genre of the music and also due to the lyric of the song. The target audience will also be target through costume and the style of the band.

The candy and the scene where she licks the boy's face (represented by the camera) will show the relationship between the lyric and the video as the singer is saying she need's him like candy.

Posted by A level media-Kemisha Graham at 05:30