The record label that we think would best suit our band is Arista records, which is an American label owned subsidiary of Sony music entertainment; one of the major distributers. We would sign them to this particular label because they are a mainstream organization which means that our bands music would reach a wide range of audience.
Appropriate TV channel for our band would be music channels such as MTV 2, kerrang, MTT rock. This is mainly because in the UK these channels are typical channels that represent ours bands genre as well as others. This means that our band will be able to reach their primary target audience as well as the mainstream audience. Furthermore having their music on these TV channels would give them more publicity which could help promote their star persona (what I mean by this is that the viewer would see the bands style and if they like it they may decide to copy the style).
The magazines that are most appropriate to advertise our band through, would be Neo and black velvet as these magazines mainly feature rock band artists and also because they appeal to our primary target audience. (we know that these magazine appeal to our target audience as we did some audience background research)
Other possible magazines we could advertise in would be teen magazines such as teen vogue and now magazine because even though the genre of our music is Rock it has also that soft pop rock element to it which would strongly attract teenage girls.
We can promote the band by giving discount to fans. For example if they buy the bands album they get 2 concert tickets for the price of 1. This sort of promotion for the band would save money for target audience which would hopefully get more people to buy their products such as posters and clothes as well as appear at the bands live performances.
We can market the band through web 2.0 sites. For example we could create a Facebook page for our band which will allow existing fans to share their music and interest with their friends and friends of friends creating a wider fan base for Twirl. We could also market them by having an official website which will contain information on, the band where to buy their music and other useful information that will keep the audience in the picture.
Also the band could make an appearance on chat shows or TV programs such as X factor which could again give them the chance to gain more fans and reaching a wider and varied target audience.
Lastly another way we could promote our band is through having them support other artists such as Avril Lavigne during concerts. E.g. while Avril Lavigne is changing costumes / preparing the set Twirl could keep the crowd entertained. Twirl could also introduce the artist before they actually start performing. This would be beneficial for both artists as they may have slightly different target audience who can now tap into either of their music if they like It.
0 comments:
Post a Comment